Online Marketing

with a special touch for Wineries and Distilleries

Hi, I am Julian Markov.

I assist companies in accomplishing their online marketing and sales objectives.

Services & Prices
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Situated in Oakville, Ontario, just a short distance from the exquisite Niagara Wine Region, I boast extensive experience in the online marketing industry since 2004. Furthermore, I take pride in my role as the founder of two thriving online communities.

Within my professional endeavors, I employ meticulously crafted strategies rooted in fundamental principles of human behavior, such as trust, perception, reciprocity, scarcity, social proof, and beyond.

Things I can do for you

Help You Choose a Platform for E-com and Club

Explain the advantages and disadvantages of the leading systems for online alcohol sales and members club management:

Magento, Commerce 7, VineSpring, WineDirect, VinoShipper, WooCommerce, Shopify, Squarespace.

Setup or Upgrade to Google Analytics 4
  • Upgrade from Universal Analytics to the latest Google Analytics 4 (GA4) for enhanced analytics capabilities.
  • Leverage the power of GA4 by connecting it with key Google tools such as Tag Manager, Merchant Center, Ads, and Looker Studio, enabling you to effectively manage and track your online activities.
Improve Your Email Marketing
  • Conduct thorough cleaning of your your email lists.
  • Segmenting your existing email subscribers based on interests, product preferences, and more.
  • Develop a comprehensive and targeted email marketing plan to engage your audience and achieve your business objectives.
  • Provide guidance and recommendations on selecting a cost-effective (or free) email marketing software solution.
Get Your Products on Google Shopping
  • Automate the exporting of your product catalogue to Google Merchant Center.
  • Enhance the visibility of your products by displaying them in organic Google search results.
  • Utilize your product catalogue effectively by showcasing your products in engaging Google Shopping Ads.
Increase Your Sales & Club Membership
  • Position lead generation forms in strategic locations on your website to maximize visibility and effectiveness.
  • Devise campaigns with the goal of increasing the number of email subscribers and club members.
  • Implement a well-crafted “email journey” by setting up automated emails that are sent to subscribers after they sign up, providing them with a personalized and engaging experience.
Analyze Your Online Performance
  • Generate comprehensive reports that delve into website traffic patterns and user behavior, providing valuable insights.
  • Enhance your conversion tracking capabilities by seamlessly connecting your Google Ads account to Google Analytics 4.
  • Monitor the performance of all your Google Ads, social media, and email campaigns, gaining valuable data and metrics to evaluate their effectiveness and optimize your marketing strategies.
Run Your Paid Search & Shopping Campaigns
  • Strategize and implement budget-friendly Google Ads campaigns that deliver optimal results.
  • Integrate your Google Merchant Center with Google Ads campaigns, maximizing the effectiveness of your online advertising efforts.
  • Customize and refine your campaigns to align with specific objectives, whether it’s building brand awareness, running promotions, targeting holiday seasons, or other tailored needs.
Website & Conversion Rate Optimization
  • Shopping cart and checkout review and suggestions for improvement.
  • Streamlined navigation, mobile responsiveness, and captivating visual design.
  • Strategic call to actions, landing page optimization, A/B testing, and customer journey analysis.
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Ideas