Online Marketing
Services & Price

Analytics, Campaigns & Strategy

Price: CAN $24,000 per year, per website. You will receive a monthly invoice. This is a 1 year contract that we will review on an annual basis, and decide to extend it or end it.

This service includes the following (you can see more details in the individual services section below):

Setup

• Setup Google Analytics 4 + Tag Manager – to collect data and report on your online performance.
• Setup Google E-commerce tracking – to collect data and report on your online sales.
• Setup Google Ads – to promote your business and products in Google Search and Google Shopping.
• Setup Google Merchant Center – to show your products in Google Shopping and in Organic product results.

Ongoing

• Analysis of online performance – we will schedule bi-weekly one or two-hour meetings to discuss online performance in detail. Utilizing Looker Studio, a Google product, I will consolidate all your online data into a centralized platform and generate comprehensive, multi-dimensional reports. This will provide you with a clear understanding of the factors influencing your online conversions and the performance of your individual campaigns. Furthermore, you will have continuous access to real-time reports at any given time, ensuring you can review them independently, regardless of our scheduled meetings.
• Running your Paid Search campaigns – this will include up to 5 separate campaigns, in Google Ads, per website. I will guide you through the intricacies of different bidding strategies, enabling us to collaboratively identify the most effective strategy tailored to your specific requirements.
• Devise & update your email marketing strategy – I will develop a comprehensive email strategy aligned with your unique business needs. This strategy encompasses lead generation for both sales and the members club, along with thoughtfully crafted automated emails that your subscribers will receive upon joining your mailing lists. Additionally, I will provide guidance on the types of emails, language, and optimal sending frequency to maximize open rates, click-through rates, and conversions. I will continuously monitor the performance of your email campaigns and make necessary adjustments for optimal results.

Benefits

• Cost savings – opting for my services will result in significantly lower expenses compared to hiring an employee or engaging an agency. Typically, agencies charge approximately CAN $3,000 per month, in addition to 10-15% of your ad spend. In contrast, my services offer a cost-effective alternative that allows you to achieve your advertising goals without incurring excessive financial burdens.
• Personalized approach & advice – during our meetings, we will discuss your online marketing requirements and challenges. Leveraging my extensive 19 years of experience in the field, I will provide you with my best advice and recommendations.

Individual Services

You can also hire me for the following individual services.

Website Optimization

• Streamlining navigation and improving site structure
• Enhancing mobile responsiveness for seamless browsing
• Optimizing page load speed for optimal performance
• Elevating visual design and branding
• Implementing strategic content optimization

Conversion Rate Optimization

• Designing clear and compelling calls-to-action (CTAs)
• Optimizing landing pages for maximum conversions
• Conducting A/B testing to identify the most effective elements
• Streamlining and optimizing forms for improved completion rates
• Analyzing the customer journey and optimizing the conversion process

Prices:

• CAN $5,000 – I will produce a report with detailed review of you website and recommendations for optimization.

When making decisions for your platform, one important choice is whether to opt for open source software like Magento or a proprietary alternative. Open source solutions, such as Magento, have the advantage of being widely used and offering abundant online resources. It’s also easier to hire developers familiar with Magento for customization purposes. However, keep in mind that you will require a developer or custom extension to transform it into an alcohol selling platform with a members club.

On the other hand, proprietary platforms are known for their excellent pre-built features. However, you might face limitations in terms of customization options, or customization itself could come at a high cost.

Another factor to consider is the platform’s compatibility with other software systems, such as shipping companies, databases, Salesforce, and mailing software. You may prefer a platform that offers a comprehensive suite of services, encompassing not only a website but also an app and POS system.

• 8 hours of platform reviews and recommendations. We will use video conferencing and screen sharing. This will be broken into 4 separate, 2-hour sessions for convenience.
• Final report with recommendations, based on our conversations.

Price: CAN $2,000

Migrate Universal Analytics to GA4

• Upgrade from Universal Analytics to the latest Google Analytics 4 (GA4).
• Create extensive reports that show traffic, behavior, sales, campaigns, and email performance.
• Automate reporting so that you can check the data at any time.

Price: CAN $1,600 per website

Implement Google E-Commerce tracking

• Install Google E-Commerce tracking (for GA4) for your online store. This will allow you to track every transaction, with its individual products, and see what campaign led to each purchase.
• Update your Google Tag Manager with the new E-Commerce tags.

Price: CAN $1,600 per website

• Create a strategy and implement budget-friendly Google Ads campaigns that deliver optimal results.
• Before deciding on the optimal setup for your paid campaigns, I will experiment with all Google Ads options – shopping ads, search ads, cost-per-click (CPC and ECPC), cost-per-action (CPA), return on ad spend (ROAS), maximize for conversions, and maximize for conversion value.
• Integrate your Google Merchant Center with Google Ads campaigns, maximizing the effectiveness of your online advertising efforts.
• Customize and refine your campaigns to align with specific objectives, whether it’s building brand awareness, running promotions, targeting holiday seasons, or other tailored needs.
• Report on ad performance on weekly basis.

Prices:

• CAN $1,600 per website – one time charge for installation and campaign setup.
• CAN $500 per week for continuous campaign adjustments and reporting. This can be stopped or requested at any time.

• Automate the exporting of your product catalogue to Google Merchant Center.
• Enhance the visibility of your products by displaying them in organic Google search results.
• Integrate your Google Merchant Center with Google Ads campaigns, maximizing the effectiveness of your online advertising efforts.
• Utilize your product catalogue effectively by showcasing your products in engaging Google Shopping Ads.

Prices:

• CAN $800 per website – one time charge for account setup and connection with Google Ads.
• If additional work for custom export automation is required, it will be billed at $100 per hour.

• Conduct thorough cleaning of your your email lists.
• Segmenting your existing email subscribers based on interests, product preferences, and more.
• Develop a comprehensive and targeted email marketing plan to engage your audience and achieve your business objectives.
• Provide guidance and recommendations on selecting a cost-effective (or free) email marketing software solution.

Price:

• The price will depend on the requirements, size and complexity of your list. It will be billed at $100 per hour.

• Position lead generation forms in strategic locations on your website to maximize visibility and effectiveness.
• Devise campaigns with the goal of increasing the number of email subscribers and club members.
• Implement a well-crafted “email journey” by setting up automated emails that are sent to subscribers after they sign up, providing them with a personalized and engaging experience.

Price:

• Develop a comprehensive lead generation strategy, based on your need – CAN $1600 per website.

• Generate comprehensive reports that delve into website traffic patterns and user behavior, providing valuable insights.
• Enhance your conversion tracking capabilities by seamlessly connecting your Google Ads account to Google Analytics 4.
• Monitor the performance of all your Google Ads, social media, and email campaigns, gaining valuable data and metrics to evaluate their effectiveness and optimize your marketing strategies.

Price:

• The price will depend on the requirements. It will be billed at $100 per hour.